Discovering the Island’s Wine Tradition
Mallorca’s Mediterranean climate and land conditions are ideal for vine cultivation and has led to the island’s long standing winemaking traditions and quality local wines.
Wine production is an integral part of the Mallorcan culture and landscape. Combined with the vibrant gastronomic offerings and leisure activities in Mallorca, the wine regions are a must-visit destination on the island.
Mallorca has two key protected designations of origin that produce a wide range of red, white and rosé wines, catering to all palates and embracing the variety and diversity of different flavours. Many Mallorcan wineries welcome the public throughout the year and provide the opportunity to learn about the production process of the different wines, as well as experiencing firsthand the island’s traditional rural life.
The Binissalem protected designation of origin (PDO) has 140 hectares of vineyards, stretching across a gently sloping terrain and sheltered from the wind by the mountain range of Sierra de Tramuntana. The area features a number of family-owned wineries that allow visitors to sample several different locally produced wines.
The second key protected desgination of origin is the Pla i Llevant (PDO), made up of 13 wineries and 77 different grape growers. The region’s 497 hectares of vineyards produce prestigious reds, whites, rosés, sparkling wines, fortified wines, and needle wines, made from indigenous grape varieties such as Premsal Blanc, Giró Ros, Callet, and Manto Negro.
The island of Mallorca also stands out for its three wine Geographical Indications: Vino de la Tierra de Mallorca, Vino de la Tierra Serra de Tramuntana-Costa Nord, and Vino de la Tierra Illes Balears.
In addition to visiting wineries and sampling the wines they produce, visitors can also enjoy the prestigious wine culture through the town markets, which showcase the essence and authenticity of the region and focus on the tradition of the island’s winemaking.
There are also a number of annual fairs and events on the island for wine lovers. Highlights include the Fiesta des Vermar in Binissalem, which takes place in mid-September during the grape harvest season. It features parades, grape stomping contests, and a grape-throwing battle. The Pollença Wine Fair is another unmissable annual event not to be missed. It takes place each May and offers the opportunity to taste hundreds of different Mallorcan wines.
About FMT
The Mallorca Tourism Foundation (Fundació Mallorca Turisme) is responsible for managing the promotion of Mallorca as a tourist destination. It is a 100% public, non-profit entity integrated into the Mallorca Council, the island’s government institution. Its purpose is to promote the tourist promotion of the island in national and international markets, as well as the creation of tourism products, the management of tourism services in general, and any activity aimed at promoting tourism on the island. Among the main actions that the foundation carries out to materialize its mission are the organization and participation in promotional tourist meetings, both nationally and internationally; the external projection of Mallorca’s image as an audiovisual set and destination for film tourism, through the Mallorca Film Commission; as well as collaboration with the different public and private tourism agents for the coordination of promotion and consolidation actions of the different tourism products.